Why interior designers should develop a personal instead of a corporate brand

As an interior designer, it’s tempting to create a corporate image that makes your business appear larger and more established than it actually is.

However, this approach can actually work against you. 🚫

By trying to appear bigger than you are, you risk losing the authentic voice and unique perspective that sets you apart from competitors.

I recently chatted with a designer who was struggling with this exact issue. 😓

She had two companies or “brands” to market, and didn’t know how to present herself.

My advice? Be your own brand! 🌟

Your personality, values, expertise, and style are what set you apart from the competition. 😎

By embracing your personal brand on platforms like Instagram, you can connect with potential clients on a deeper level. 💕

Your authenticity is what attracts those wealthy clients with big projects and even bigger profits. 💰

No more competing on price or size – instead, you’ll attract clients who value your unique perspective and are willing to pay top dollar for your services. 🙌

Remember, even giant companies like Apple rely on the personalities of their leaders (like Steve Jobs) to help them stand out. 🍎

So, if you’re ready to take your interior design business to the next level, it’s time to invest in your personal – not your corporate – brand. 📈

Share your authentic voice, showcase your experiences on social media, and watch as your ideal clients flock to you! 🕊️

Have you thought about shifting your focus to your personal brand?

Let me know your thoughts! 👇

Let’s start a conversation and help you stand out in the industry. 😊